FOX, ESPN Up the Ante with MLS Coverage
The complete 2016 MLS schedule was released yesterday, sending fans into a frenzy of analysis and prognostication. Shortly thereafter, two key broadcast partners announced plans to expand and enhance...
View ArticleMarketing Takeaways From The 2016 MLS Schedule
The 2016 MLS schedule is here and three things stand out for the brand marketer. 1. Increased reach MLS will be in more homes with more content in 2016. Most significantly, Fox is stepping up its MLS...
View ArticleCoca-Cola and Orlando S.C. Partner Up
Orlando City SC has signed a five-year partnership with Coca-Cola, making the beverage provider the official carbonated beverage and bottled water partner of the team, as well as giving Coca-Cola...
View ArticleLAFC Announces Club Colors, Introduces Club Badge
Los Angeles is moving closer to again being a two-team city, with LAFC slated to begin MLS play in 2018. Last week, LAFC officially announced their Club colors and introduced their Club badge. Very...
View ArticleThe NSCAA Convention: Soccer’s Annual Woodstock Gathering
Billed by the NSCAA as “The world’s largest annual gathering of soccer coaches,” but described by many as the ultimate “Soccer Woodstock,” last week’s NSCAA Convention was a gathering of epic...
View ArticleRBNY Honored for #NYisRED Campaign
At the annual MLS year-end awards ceremony in Baltimore last week, the New York Red Bulls’ social and digital teams were recognized for their #NYisRED social campaign from the 2015 MLS season. The...
View ArticleSutter Health Announced As San Jose Earthquakes Jersey Partner
Sacramento-based Sutter Health has become the primary jersey sponsor of the San Jose Earthquakes. The northern California healthcare network will be featured on the front of the team jerseys and...
View ArticleShould brands take a closer look at soccer podcasting?
Several media industry experts are predicting that 2016 could be the year of the podcast. Evolving technology and consumer behavior is driving new demand for the audio medium. If you are a brand...
View ArticleBehind the Scenes: Creating LAFC’s Brand
It takes a lot to build a brand – and a team – from scratch. Ever since Major League Soccer announced a second franchise in Los Angeles, they’ve been working toward Opening Day in 2018. Over the last...
View ArticleIt’s a Full House: MLS Jersey Sponsorship
Last weeks announcement of Sutter Health signing on to become the jersey partner of the San Jose Earthquakes was significant not only for the Quakes, but also for MLS. For the first time in history...
View ArticleVisions of Fan Segmentation in Everyday Life
The New Battle Hymn of the Republic: Mine Eyes Have Seen the Soccer Glory Instead of talking about MLS preseason or highlighting the Super Bowl ads we loved (Doritos baby, for the win), I decided to...
View ArticleMLS All-Star Game: What Do You Want to See?
In a clever video starring MLS players throughout training camp and players across the pond in London, MLS announced that Arsenal will be the opponent for the 2016 MLS All-Stars. This marks the second...
View ArticleAlcatel Selects GESM to Score in MLS
There’s a new smartphone and tablet player in MLS this season: Alcatel. You may have read the news last year, as Alcatel entered into strategic marketing partnerships with LA Galaxy, Toronto FC and...
View ArticleMLS Unveils 2016 Promotional Campaign: “Stand as one”
Ahead of the 2016 season kicking off, MLS has launched its new promotional marketing campaign. “Stand as one” replaces “Unstoppable” across a variety of creative including TV commercials, digital...
View ArticleSounders FC Pioneer the Intersection of Soccer and Mobile
The Seattle Sounders are making news for being the first MLS team to utilize a mobile app to handle match day ticketing. Though ticket management through the app will be the main reason behind the...
View ArticleCONCACAF Edges Out UEFA For Champions League TV Viewers in US
If you were to ask the average soccer fan in the US which which midweek game had the highest number of television viewers in the US – Arsenal vs. Barcelona or Seattle Sounders vs. Club América – most...
View ArticleMLS Live Streaming Service Continues to Grow
When it comes to reaching soccer fans, marketers and broadcasters need to think digital first. Not only are fans tweeting, Facebooking, Instagramming, and Snapchatting while watching game, they’re...
View ArticleFive MLS Jersey Launches That Stood Out
We’re mere days away from the kickoff of the 2016 MLS Regular Season. Preseason matches and tournaments have wrapped up. Rosters are finalizing. Season tickets have arrived. Jerseys have been unveiled....
View ArticleGilt Edge Soccer Does #Dress4MLS
It’s finally here. Major League Soccer’s 21st season kicks off this weekend and we’re excited to rep our favorite Clubs as a part of #Dress4MLS. Check out fans from all over the world supporting their...
View ArticleSponsorship Spending Grows in North American Soccer
According to sponsorship marketing and research firm IEG, spending on Major League Soccer, U.S. Soccer and other North American soccer leagues, teams and events is expected to total $333 million in...
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